“At Harfun, minimalism goes beyond aesthetics. It's about finding sustainability through science. Traditional fabric’s impact on earth’s resources is scarring. To lessen the burden, we innovate from petrochemical byproducts like polyester, turning them into high-performance garments, building a more comfortable future of work.”
Stuck in the past, men’s formal wear remains stiff and uncomfortable. It lacks the versatility needed for today's work environments and wearing it in a casual setting risks faux pas. It's no wonder people relish casual Fridays – a chance to trade discomfort for a more relaxed and productive workday.
WorkWear 2.0 is a wearable revolution. We are building next-gen garments, imbued with our proprietary technologies to possess intelligent properties like superior stretchability, wrinkle resistance, SPF protection, ultralight weight etc. All this translates to versatile clothes that go way beyond your regular workday.
OUR MISSION
Limitations shouldn't define your workday and formals shouldn't be a compromise between style and comfort. Our mission is to revolutionise the workplace wardrobe by replacing stiff, restrictive clothing with WorkWear 2.0 in the wardrobes of 100 million people by 2035. We solve problems you never realised existed, empowering you to move freely and work at your peak.
WHAT ARE WE STRIVE TO CREATE
Are we for you?
Working Professionals (People who work)
You put in the work. You are more than your regular 9-to-5. You push boundaries. You are a driven professional who understands that comfort and style will fuel your success. You reject limitations and seek to optimise your performance.
The Revolutionaries (People who want to #DoMore)
You wear your ambition for the world to see. You see every day as an opportunity to make a difference and leave your mark on the world. Every minute counts, and you demand more from your time and your wardrobe. You are constantly ahead of the curve, trying new things that enable you to be a better version of yourself, every day.